Although people are allowed to post pornographic selfies on Mixxxer, Manes is careful to note that he does not consider his app pornographic: “We’re trying not to be labeled as a porn app,” he says. While they’d like to offer their users the opportunity to express themselves in a way they wouldn’t be able to on a platform like Tinder, “we want to straddle the line between mainstream and adult.”
In short, it’s a hookup app, plain and simple (even if its founders don’t necessarily see it that way)
But Google and Apple, which both have notoriously stringent restrictions on adult-themed mobile content, don’t quite see Mixxxer the same way. They both banned Mixxxer from their app stores, which is why Mixxxer is a mobile Web app and not downloadable.
Manes says he sees Mixxxer’s exclusion from the app stores as a positive, rather than a negative: “It gives us and our members more freedom,” he says. “We can operate on our own set of rules.” But Mixxxer is far from the first adult-oriented social network or app to encounter such resistance in the mainstream tech world: The adult hookup app Down, previously known as Bang With Friends, was also banned from the App Store.
In fact, while there are adult-themed offshoots of sites like Pinterest (Pinsex), Instagram (Pornostagram), and Facebook (Fuckbook), most have failed to garner much of an audience, which Manes attributes to the general ghettoization of adult content in the mainstream tech space. Continue reading